Customer Testimonials
One of the smartest marketing ideas for your shop is the use of customer testimonials. They are an easy way to add credibility to your business by showing that your customers are happy with your services. There's a big difference between you telling the prospective customer how great you are and another customer praising your business. Customers find other people's experiences about dealing with companies to be more legitimate than a business simply promoting itself.
Many companies acquire testimonials by including a place for comments at the point of sale with a comment box, or on their website. Use customer testimonials on your site and brochures. Before using testimonials, make sure they are legitimate and not obvious and overused, like the bland "They did a good job." Prospective customers need to know the testimonials you provide are authentic. If possible, reinforce them by using pictures of the customers who provide them along with the customers' real names.
Try to get your best customers to provide a specific reason why working with your business benefited them. Effective customer testimonials tell prospects exactly what's in it for them when they choose your business. Prospective consumers should be able to personalize their customer testimonials and apply them to their own lives.
Try to get testimonials from a diverse audience that can relate to your prospective customers. This also keeps your testimonials meaningful. Obtain a varied collection of customer testimonials from a diverse group of people about various experiences and benefits.
Always obtain approval and written permission to use any customer's testimonial.
Be sure to include the person's name, title, and company, and make sure you have these exactly correct.
Here's a real testimonial about my business:
"We have been working steadily with Bob for over 15 years now, and he is the most cost-effective form of body shop marketing we have ever tried. He consistently brings in business year after year and knows everything about marketing shops."
Jim Delorenzo, Manager at Main Auto Body, Lodi, NJ.
If your customer testimonials are honest and trustworthy, then people will respond to them, which translates to positive results for your bottom line.
Many companies acquire testimonials by including a place for comments at the point of sale with a comment box, or on their website. Use customer testimonials on your site and brochures. Before using testimonials, make sure they are legitimate and not obvious and overused, like the bland "They did a good job." Prospective customers need to know the testimonials you provide are authentic. If possible, reinforce them by using pictures of the customers who provide them along with the customers' real names.
Try to get your best customers to provide a specific reason why working with your business benefited them. Effective customer testimonials tell prospects exactly what's in it for them when they choose your business. Prospective consumers should be able to personalize their customer testimonials and apply them to their own lives.
Try to get testimonials from a diverse audience that can relate to your prospective customers. This also keeps your testimonials meaningful. Obtain a varied collection of customer testimonials from a diverse group of people about various experiences and benefits.
Always obtain approval and written permission to use any customer's testimonial.
Be sure to include the person's name, title, and company, and make sure you have these exactly correct.
Here's a real testimonial about my business:
"We have been working steadily with Bob for over 15 years now, and he is the most cost-effective form of body shop marketing we have ever tried. He consistently brings in business year after year and knows everything about marketing shops."
Jim Delorenzo, Manager at Main Auto Body, Lodi, NJ.
If your customer testimonials are honest and trustworthy, then people will respond to them, which translates to positive results for your bottom line.
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