- Tell the potential customer about your shop's outstanding technicians and equipment. You do it right the first time, every time!
- Use your previous customers' testimonials to support the sale. If you don't have thank you notes from grateful customers in a binder to show others, create that now!
- Warn the customer about how cheaper repairs don't hold up well. Like fading paint or poorly fitting parts that could malfunction or rust.
- If they have a lower estimate from another shop, offer to compare and explain why, so the customer can decide after getting all the facts.
- Warn them about how leaving items off the estimate could affect their safety.
- Tell them about your great warranty (you should have one if you don't!).
- Don't forget to be friendly by smiling!
- Simply ask if you can do the repair.
- Offer incentives to close the deal; like a free detailing, $25 to $50 off coupons to be used now, or for future repairs.
- Offer rental car assistance. Like one rental day for every $500. in repairs.
- See if the customer will consider the use of aftermarket or used parts.
- Use sales techniques such as saying, "If I can take 10% off this repair, would you agree to let us handle it?"
Remember to always be nice and genuinely concerned to help your customers and they will choose to have the repairs done at your shop more often.
Want more ideas?
Call me at 973-493-2421!
Bob Coleman
4 comments:
Well, first of all thanks for sharing this information with us here. Auto body works is like an art for me because I always appreciate people who can bring out something good from damaged ones.. I have just seen my neighbor cars after a tragic accident happened last week and now his full nisaan 2008 looking like a brand new car, auto body work awesome job.
Auto Body
Thanks for the sharing the great information. I've been trying to get some repairs done on my care, and so far it's been a pain to actually find the right place to fix it. I've even taken it to the dealer, and the said they couldn't fix it!
http://www.collisionsplus.com/auto-body-basics
When it comes to any auto repair work, an estimate should be done first. That way, the customer can know how much it will be to repair their car. Selling work is something all auto shops, those that deal with repair and body work must do to stay in business. Like the article says, it is important to turn those estimates into repair orders. Especially with body work. A friend of mine actually got an estimate done for his car for a fender repair. He'll have to go in and get the work done soon. http://www.highwoodautobody.com
The whole thing is extremely open and clear details of issues. It’s true information. Your website is very helpful. Thanks for sharing.
auto repair
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